Perdido Realty Vacations and Pointe South Announce Partnership

Perdido Realty Vacations and Pointe South Announce Partnership to Preserve Local Legacy and Enhance Gulf Coast Property Services

Perdido Key, FL – [June, 3, 2025] – In a time when corporate acquisitions and big tech are rapidly changing the vacation rental and real estate landscape, two locally rooted companies are choosing a different path—one that puts people first.

Perdido Realty Vacations, a leader in vacation rental management on Florida’s Gulf Coast for over 50 years, is proud to announce a partnership with Pointe South, a trusted local expert in real estate sales and long-term rentals for the past 30 years. Together, they are building a future where legacy, local service, and personal connection matter more than ever.

This collaboration is about more than just business—it’s about values.

“When I first met Susan from Pointe South nearly 30 years ago, I knew we shared the same values: passion for this business, care for the people we serve, and a deep respect for our employees and community,” said Valerie Hawkins, Owner of Perdido Realty Vacations. “Over the years, our brands have often mirrored each other and worked together with a shared purpose. This partnership is a natural next step—and a perfect fit for everyone we serve.”

Unlike companies chasing fast growth and national dominance, Perdido Realty Vacations and Pointe South are choosing to stay local, stay independent, and stay focused on people.

Here’s what this partnership means for everyone we serve—today and into the future:

• Homeowners and Property Investors, we have created a full-service real estate ecosystem. We’re now able to offer real estate sales, long-term rentals, and vacation rentals under one locally focused umbrella; making it easier for homeowners and investors to find the right fit. Smarter, more efficient management powered by two teams of seasoned local experts—delivering stronger performance, seamless communication, and total peace of mind, all without sacrificing the personal attention they've come to rely on.
• Vacation Guests will enjoy an enhanced level of service, with more property options, faster support, and a guest experience rooted in local hospitality—not a call center. From warm welcomes to insider recommendations, it’s a more authentic, local stay.
• Long-Term Renters gain access to a broader, more connected network of housing and real estate solutions—from seasonal stays to forever homes—with guidance from people who live and work in the communities they serve.
• Our Employees and Teams benefit from new opportunities for growth and collaboration in a culture where people come first. This is a future built on stability, shared purpose, and deep respect for the individuals who make it all happen.
• The Gulf Coast Community gains the strength of a unified local force—two longstanding businesses combining their knowledge, relationships, and resources to create a more sustainable, resilient tourism and real estate ecosystem. With profits reinvested locally and decisions grounded in community priorities, this partnership supports local jobs and vendors, and vibrant neighborhoods where revenue stays close to home.

This partnership also brings new strength behind the scenes—streamlining operations and eliminating duplicated efforts so that more energy, time, and resources can be focused where they belong: on delivering exceptional service to every guest, homeowner, renter, and client.

“Together, we’re preserving the legacy of what we’ve each built—and ensuring it continues to thrive for decades to come,” said Susan Carleton, Broker, Owner of Pointe South.

In an era where too many companies sacrifice connection for scale, Perdido Realty Vacations and Pointe South are charting a different course—investing in people, elevating service, and driving results without ever losing sight of what matters most: community, care, and local excellence.